Websites, custom tools & automation · Denver and remote

Human creativity, thoughtfully extended.

I help small businesses simplify the work that keeps taking up their time through practical websites, tools and AI workflows. I bring a writer’s ear and a builder’s care for the people who will use them.

See the work Start a conversation

01 A practice for turning complicated ideas into useful things.

A human eye.
A creative mind.
A thoughtful use of AI.

From the information underneath a system to the words on the screen, I shape the details that make the result clear, useful and distinctly personal.

01 / Data to report

PIRlo

Reports designed for families and coaches, built from a large soccer statistics database.

PIRlo professional player report: narrative summary alongside a player profile
From the public professional report showcase.

I built the data-to-report workflow: validate the source, prepare findings, generate a narrative and check its numbers.

Read the case study

02 / Personalized tools

Practice tools

AI assistants built for two private therapy practices. One clinician uses the intake and reply tools daily and maintains them himself.

ASSISTANT / WRITING GUIDANCE

Care, made explicit.

“Accuracy > speed; brevity > verbosity; client autonomy > persuasion.”

Excerpt from the tool’s instructions

Reference files, policies, templates and examples shaped the assistant. Every message stays with the clinician until it is ready to send.

Read the case study

03 / Operations app

All-In Poker Club

A lightweight app for RSVP, check-in, standings and announcements across two partner venues.

A community, connected.

Two venues.
A weekly rhythm.
One place to keep up.

All-In Poker Club’s actual mobile event schedule

It is a working tool for a working community: simple enough for a busy night, sturdy enough to keep the details straight.

Read the case study

04 / Event dashboards

Trip and event hubs

Shared dashboards that get a group from the first invite to the last memory, built for real trips and shown here with sample data.

Campout dashboard on a phone: countdown, dates and campground for a birthday camping trip Campout HQ Arrivals, meals, gear, weather and directions. Try the demo ↗ Wedding weekend story intake on a phone, with a Lucca church and bell tower behind the heading Wedding story intake Guests add memories and photos by day and place. Try the demo ↗

Explore a sample event hub: arrivals, meals, supplies and the plan in one place. The demos illustrate the workflow with fictional names and data.

Read the case study

05 / Event app

Contest night

A costume contest the whole room can vote in from their phones, built for a Rocky Horror watch party at Wild Corgi Pub.

No logins, no app store.

Scan the QR.
Enter a photo.
Vote from your seat.

Rocky Horror costume contest app on a phone: event title, entry button and vote counter

Guests join without downloading anything, the host runs the night from one admin page, and the winners appear on every phone and the TV at once.

Read the case study

06 / Customer assistant

Winston

A whiskey guide for Wild Corgi Pub that only recommends bottles the bar actually carries.

From the bar’s own shelf.

Say what you like.
Get two or three pours.
Order at the bar.

Winston whiskey assistant on a phone recommending Bowmore 12 Year for a smoky Scotch

Built to run cheaply, so a single bar can leave it on all the time, with the bar’s inventory as the only source of recommendations.

Read the case study

What I build

Start with one useful improvement.

Bring me one recurring task, website problem or shared-information tangle. We’ll agree on a useful first step, what you’ll receive and how we’ll check it.

01

Find and simplify one workflow

Start with a review of the work you repeat: a process map, practical options and a scoped pilot recommendation. Build the improvement as a separate agreed step.

 02

Refresh or rebuild your website

Make a visitor’s next step clearer, especially on a phone. See the proposed direction before launch, with editing, access and running costs agreed up front.

 03

Build a practical hub or tool

Give events, requests or shared information one useful home. Start with one user journey, then include operating instructions and a handoff you can follow.

See the approach in the practice-tools case study and sample event hubs.

Colorful open book illustration representing creative practiceABOUT / JAKE

The practice

Language is part of the interface.

My work sits between computational linguistics, creative practice and the small operational details that decide whether a tool gets used. I bring structure to messy information, then make the result clear enough for someone else to own.

Meet Jacob

Start a conversation

What are you still doing by hand?

Tell me about the task you keep repeating, the spreadsheet that’s getting out of control, or the website problem you’ve been putting off. Let’s figure out what is worth simplifying.

jacob@creativebyjake.com

Or find me on LinkedIn.