01 / Customer assistant
Winston
A whiskey guide for Wild Corgi Pub, with its own voice and look, that only recommends bottles the bar actually carries.
Say what you like.
Get two or three pours.
Order at the bar.

AI assistants, custom tools & automation · Denver and remote
I design, build and check AI systems: assistants that answer from an organization’s own information, and the workflows around them. I bring a writer’s ear and a builder’s care for the people who will use them.
01 A practice for turning complicated ideas into useful things.
A human eye.
A creative mind.
A thoughtful use of AI.
From the information underneath a system to the words on the screen, I shape the details that make the result clear, useful and distinctly personal.
What I build
Bring me one recurring task, website problem or shared-information tangle. We’ll agree on a useful first step, what you’ll receive and how we’ll check it.
Start with a review of the work you repeat: a process map, practical options and a scoped pilot recommendation. Build the improvement as a separate agreed step.
02Make a visitor’s next step clearer, especially on a phone. See the proposed direction before launch, with editing, access and running costs agreed up front.
03Give events, requests or shared information one useful home. Start with one user journey, then include operating instructions and a handoff you can follow.
See the approach in the practice-tools case study and sample event hubs.
The practice
My work sits between computational linguistics, creative practice and the small operational details that decide whether a tool gets used. I bring structure to messy information, then make the result clear enough for someone else to own.
Meet JacobStart a conversation
Tell me about the task you keep repeating, the spreadsheet that’s getting out of control, or the website problem you’ve been putting off. Let’s figure out what is worth simplifying.
jacob@creativebyjake.comOr find me on LinkedIn.