AI assistants, custom tools & automation · Denver and remote

Human creativity, thoughtfully extended.

I design, build and check AI systems: assistants that answer from an organization’s own information, and the workflows around them. I bring a writer’s ear and a builder’s care for the people who will use them.

01 A practice for turning complicated ideas into useful things.

From the information underneath a system to the words on the screen, I shape the details that make the result clear, useful and distinctly personal.

01 / Customer assistant

Winston

A whiskey guide for Wild Corgi Pub, with its own voice and look, that only recommends bottles the bar actually carries.

Say what you like.
Get two or three pours.
Order at the bar.

Winston whiskey assistant on a phone recommending Bowmore 12 Year for a smoky Scotch

02 / Knowledge assistant

Player desk

An assistant that fields questions for a poker league of about 120 players. It answers only from the club’s own rules, FAQ and records, and hands off to a person when it can’t confirm an answer.

The player desk on a phone answering how a tie for the last championship seat is broken, from the club's FAQ The player desk declining to guess the starting stack and pointing the player to the dealer or the host
Left: an answer from the club's own FAQ. Right: a question no source covers, so it hands off instead of guessing.
47hard rules questions, blind-graded 44answered correctly 3sent to a person, not guessed 0wrong or made up

03 / How I build

Routing and review

I direct two AI coding agents, Claude Code and Codex. A small classifier and plain code decide which model does each task, and a separate reviewer checks what comes back.

  1. DigestEach task is written down as plain facts: goal, files, change, and how we’ll know it’s done.
  2. RouteThe classifier answers a few questions about those facts, then code picks the main model, a cheaper model, or a reviewer first.
  3. ReviewReturned work is checked for a passing test and for drift from the task. A reviewer sees the spec and the diff, not the author’s reasoning.
~14%under an all-Opus bill $220build work, against ~$1,627 at Opus rates 430cross-family reviews $0.14for 1,419 routing decisions

04 / Data to report

PIRlo

Reports designed for families and coaches, built from a large soccer statistics database.

PIRlo professional player report: narrative summary alongside a player profile
From the public professional report showcase.

05 / Personalized tools

Practice tools

AI assistants built for two private therapy practices. One clinician uses the intake and reply tools daily and maintains them himself.

ASSISTANT / WRITING GUIDANCE

Care, made explicit.

“Accuracy > speed; brevity > verbosity; client autonomy > persuasion.”

Excerpt from the tool’s instructions

06 / Operations app

All-In Poker Club

A lightweight app for RSVP, check-in, standings and announcements across two partner venues.

Two venues.
A weekly rhythm.
One place to keep up.

All-In Poker Club’s actual mobile event schedule

07 / Event dashboards

Trip and event hubs

Shared dashboards that get a group from the first invite to the last memory, built for real trips and shown here with sample data.

08 / Event app

Contest night

A costume contest the whole room can vote in from their phones, built for a Rocky Horror watch party at Wild Corgi Pub.

Scan the QR.
Enter a photo.
Vote from your seat.

Rocky Horror costume contest app on a phone: event title, entry button and vote counter
Colorful open book illustration representing creative practiceABOUT / JAKE

Language is part of the interface.

My work sits between computational linguistics, creative practice and the small operational details that decide whether a tool gets used. I bring structure to messy information, then make the result clear enough for someone else to own.

Meet Jacob

What are you still doing by hand?

Tell me about the task you keep repeating, the spreadsheet that’s getting out of control, or the website problem you’ve been putting off. Let’s figure out what is worth simplifying.

jacob@creativebyjake.com

Or find me on LinkedIn.